Frier Architecture

PROJECT: Thevicshop, Aarhus, Denmark

AREA: 1200m2

YEAR: 2011

STATUS: Ongoing

Thevicshop's new interior is designed to increase the customer experience with organic shapes, leading the costumer through all parts of the store. It is a soft but at the same time raw interior where two connected bands of wood create spaces of different character to present the various groups of products; furniture, clothing, accessories etc. The interior is built up by specially designed mobile and flexible elements solving the multifunctional demands, creating a sensory and spatial experience for the customer. In materiality the interior is contrasting, the warmth of the wood with organic shapes is challenged and raw elements – tubes of metal and steel chains.